Since the beginning, storytelling has been my driving passion, even before I stepped into the world of marketing. I firmly believe that every entity, big or small, has a unique story waiting to be told, and I love bringing it to life through creative design and compelling content.
Around 2018, I felt a strong calling to shake up marketing strategies for small businesses. Along my professional journey, I've eagerly taken on extra tasks to help companies thrive, discovering my talent for crafting engaging content and building standout brands in the process. In 2021, I decided to deepen my expertise in this area, driven by my passion for the craft.
Today, I'm excited to share that I'm diving even deeper into integrated marketing communication. With each day, I'm diving into the nuances of this field, eager to use my skills to take businesses to new heights.
entertainment
I enjoy listening to music. Kirk Whalum is one of my favorite artist.
I also love being outdoors and spending time on the Chattahooche.
lifestyle
I believe in:
- quality over quantity
- health over wealth
- genuinness
- love
& that is how I live my life.
sports
Alabama Football holds true to my heart.
ROLL TIDE!
(205) 246-9033
kmrainey-mills.com
Metro-Atlanta, GA
Kailyn M. Rainey-Mills
Marketing Professional
Eager to learn and progress, with a demonstrated capacity to deliver outstanding sales and service skills, advance marketing and advertising initiatives, and provide friendly and professional organizational support.
Professional Summary
Atlanta Oral & Facial Surgery
kmraineymills@crimson.ua.edu
October 2021-present
Marketing & Brand Logistics Coordinator
- Develop and execute plans for marketing campaigns for 3 locations through drafting reports, creating content and ads through Adobe Creative Suite & Canva, hosting corporate events, and supporting B2B relationships.
- Manage inventory of branded materials while updating/creating new materials and distributing them practice-wide to over 25 locations.
Education
Master of Art in Integrated Marketing Communication
The University of West Alabama
Bachelor of Science in
Human Environmental Science
University of Alabama
Digital Marketing Analyst
- Encourage creative practices while co-managing a content team to ensure a consistent online presence.
- Work to establish and express the brand identity.
- Partner with digital marketing agencies, act as additional point of contact while gathering assets and proofread copy for website buildouts and re-designs.
- Make website edits through Word Press and coordinate with third parties for website integration (Storepoint, Liine, forms)
- Participate in exploring digital tactics with agency.
- Review proposals that include budget/cycle and estimate KPIs
- Review agency-led campaigns, including graphics and copy
- Google Analytics
- Hubspot Social marketing
- Adobe Creative Suite
- Canva
- Mailchimp
- Saleesforce
- Google Business
- WordPress
Dermatology Associates of Atlanta
Certifications & Proficiencies
July 2018- September 2021
Social Media Marketing Analyst
Designed an array of marketing pieces for the medical spa within the practice to update patients/clientele on sales, treatment options, and product advancements.
Skin Care & Front Desk Professional
Skills
Technical
Multitasking & Prioritazion
Organization
& Management
Communication
- Provided secretarial support for specialty physicians, efficiently checked in and out patients while verifying insurance eligibility and submitting insurance diagnostic codes and charges.
- Worked to enhance client’s appearance by providing skin care consultations, regimen recommendations and sales. Knowledge supported by monthly interventions and seminars.
01
Brand Strategy
I developed a strategy that transformed the image of a nearby dermatology practice. Through this process, I crafted a fresh and impactful brand identity that distinguished itself from other competitors in the area but also contributed significantly to its marketing efforts.
Within this company, there's a marketing team consisting of 10 individuals. While each member brings their unique strengths to the table, I noticed a significant gap in content creativity skills. Recognizing this opportunity for improvement, I proposed the concept of establishing a dedicated content team to my supervisor. In response, I was granted permission to develop a comprehensive guide outlining various aspects of content creation, drawing from valuable insights gleaned from my own experiences and teachings from instructors at the University of West Alabama.
02
Content Creation
A variety of creations for corporate companies and small businesses such as ads, business cards, brochures, flyers, invitations, logos, and signage.
Corporate ads, Brochures & Signage
Business Cards
Logo Designs
Simple
Staging
Solutions
Solutions
Invitations &
fLYERS
03
Social Media Management
A curated selection of corporate social media content tailored to fit every need.
04
Event Photography
A collection of event photography spanning corporate environments to intimate gatherings.
Location:
Alabama & Georgia
Email:
kmraineymills@crimson.ua.edu